Originally from Australia and now based in the UK, I’ve spent much of my career in high-pressure environments, including financial services, corporate contracting, and entrepreneurship. As a contractor, I learned first hand how fragile income can feel when it relies solely on hours worked. That experience, combined with navigating major life transitions in my forties, shaped my desire to build opportunities that felt more sustainable, flexible, and human.
I wasn’t actively looking to start another business when I came across the travel industry as a business model. Already managing multiple ventures, I approached it with healthy scepticism. With my background in financial services and a strong personal brand within the endurance sport and triathlon community, protecting my reputation mattered deeply. I carried out full due diligence, including legal review, before making any commitment.
What started as curiosity quickly turned into conviction.
I bring energy, honesty, and leadership into every room I enter. I’m deeply committed to helping others see what’s possible for them, often before they see it themselves. Elevate Travel Society is the result of my belief that business doesn’t have to be lonely, aggressive, or exclusive, and that freedom is far more powerful when it’s built together.
Learn more about me in this article
It has always been about confidence rebuilt, choices expanded, and lives changed. I’m most proud of the community I’ve created, one grounded in encouragement, integrity, and genuine connection.
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